Google+ PetsVentura® : Uzbekistan Airways - Localization gone wrong

Uzbekistan Airways - Localization gone wrong

If you browse the Internet in search of examples when marketing materials were poorly localized, there will be plenty of them.  As more and more people travel around the world, local airline companies are looking to attract those tourist/business dollars.  Advertisement in foreign language is the only way for them to get their word out.  Uzbekistan Airways in an attempt to lure the foreigners went ahead with their slogan being translated into English. 

See what came out of that after the break. 


We guess the original slogan of the company is wishing the traveler a pleasant travel, its translation makes you think twice before boarding the plane.

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